Google plans to announce the new WebP graphics format today along with its research that indicates its use could cut image file sizes by 40 percent compared to today's dominant JPEG file format. That translates to faster file transfers and lower network burden if Google can convince people to adopt WebP.
WebP, like JPEG, lets its users trade off image quality for file size. And like JPEG, it's a "lossy" format, meaning it doesn't perfectly reproduce an original image but tries to keep as true to the original as possible when viewed by the human eye.
Top: This image has been encoded with WebP. Because browsers can't show WebP natively today, this WebP image actually is displayed here as a PNG graphic that captures the WebP version without changes. In its WebP incarnation, the image is 36,154 bytes.
Bottom: The same image encoded with JPEG. Its file size is 46,768 bytes.
So, any thoughts? Does Google have any chance with this?
Edited by slornie, 01 October 2010 - 08:55 AM.